You have a fantastic source of information, great products or services but before you can get the word out, it’s important to understand who you’re looking to grab attention from. Marketing is a science and it takes strategic planning and observation of your specific genre in order to succeed. Today’s your lucky day, because we have a few tidbits of information that should get your target audience to notice you.
Image Credit, Flickr User: pasukaru76
Before the possibility of promotion arises, it’s important to get some sort of idea as to who would want whatever it is your company or website offers. If strictly working from home, getting to know the social side of the internet is imperative, as social media is a free and quick way to get your name and brand out there to the masses.
Who are you trying to sell to? This can be a tricky question, especially if you’re trying to speak directly to a wide range of people. Make sure to pinpoint a specific group of individuals that are most likely to purchase from you or want the information your company provides.
For example: People ranging from the ages of 10 to 90 could benefit from massage, whether for health reasons or stress relief. An audience that large is hard to accommodate for, so make use of the local library and online sources of information, such as Wikipedia where it will be easier to determine the age groups that are more likely to enjoy massage. For your company, this may be adults ages 20 to 50, but can vary depending on the exact services you provide and where you see the company going in the future.
Whenever adding anything new to your website, think about the people within that age group and what they would expect, since they are your most important customers (or form of traffic). The environment you create matters as well. Are you looking for a very professional vibe or a more casual experience? Do you want an abundance of information and tools on your site or would you prefer to be contacted for better explanation? The latter offers a more personal touch and a chance to get to know your potential clients one on one.
Image Credit, Flickr User: lululemon athletica
There is no way to make everyone happy. Check out the websites or companies similar to your own and see who they are targeting. The way things are worded, the colors used and what types of products are sold, all have to do with making the designated audience content that will grab their interest and keep them coming back for more.
You may be asking yourself how it is possible to know what your audience wants, and this is a very difficult question but not one that cannot be guesstimated. Since you’ve already viewed companies similar to your own and researched your specific market, all you need to do now is let people know why they should choose you over other businesses out there.
Maybe your prices are a bit better. Maybe your service is much faster. Or, maybe, just maybe, it is obvious that you care deeply for them and respond to their questions and concerns quicker than most other business owners. A lot of the time, customer service alone is going to keep people around much more than a great product will.
People are much more willing to wait a little longer, to deal with a little hassle if it means saving them money and the stress of being treated as ‘just another customer’. Today’s world is all about ‘me, me, me’ and when you make it clear that you are not only there to serve yourself but also to serve your customers and make them happy 100% of the time, then you’ve definitely got something special. When you can be viewed as a human being and not yet another person wanting something from them, your customers are bound to fall in love with your business. That right there is the difference between gaining a customer base and keeping one around for the long haul.
Todd Ramos is the author of this guest post. An SEO by profession, he knows fully well the tricks of the trade and advises people about the nuances of his profession on his blog. He has also lent valuable contributions for the rise of SEO in CT.
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